喬布斯先生每天必來(lái)到我們部門(mén)看昨天的成果，能聽(tīng)到他罵人，我們并不生氣，因?yàn)槲覀冎浪辉试S產(chǎn)品上市后沒(méi)有銷(xiāo)路。
1、不要按照用戶(hù)的壞習(xí)慣去設(shè)計(jì)，也不要按照程序員的思維去設(shè)計(jì)！
1, do not according to user bad habits to design, also do not according to programmers thinking design!
2、有好的想法要堅(jiān)持，不要被其他人的觀(guān)點(diǎn)的噪聲掩蓋你真正的內(nèi)心的聲音。當(dāng)你的想法站不住時(shí)，立即大度的丟棄，這其實(shí)是更是一種堅(jiān)持。
2, have good ideas are going to insist, don’t be others’ opinion noise drown out your own inner voice. When your ideas stand, immediately magnanimous discard it is, and it is also a kind of persistence.
3、任何一款產(chǎn)品都不應(yīng)該帶著B(niǎo)UG去見(jiàn)用戶(hù)，那怕失信于媒體推遲發(fā)布時(shí)間。
3, any product are not should bring a BUG to meet users, that is afraid to betray media postpone the release of time.
4、產(chǎn)品一定是讓人感覺(jué)最新，但堅(jiān)決不做小白鼠去嘗試前無(wú)古人的新產(chǎn)品。
4, products must be feeling letting a person, but resolute don’t do new mice to try an unprecedented new product.
5、把標(biāo)志畫(huà)那么大干嗎？蘋(píng)果的產(chǎn)品要在任何時(shí)候都讓人一眼認(rèn)出是蘋(píng)果的產(chǎn)品而非是蘋(píng)果的標(biāo)志。
5, the sign painting so big? Apple products will at any time those who make a person recognized apple’s products rather than is the apple logo.
6、比別人少用一條線(xiàn)獲得更低的工藝成本，比別人提供多一種價(jià)值認(rèn)同并獲得更高的利潤(rùn)，這就是蘋(píng)果。
6, less than others with a line acquire lower process cost more than others, and provide a kind of value identification and obtain more profits, this is an apple.
7、所有的產(chǎn)品一定會(huì)離開(kāi)蘋(píng)果商店但不能離開(kāi)蘋(píng)果系統(tǒng)，我們要幫助客戶(hù)持續(xù)使用蘋(píng)果產(chǎn)品，直到壽終正寢。
7, all products will leave apple store but cannot leave apple system,we have to help customers continued use of apple products, until died.
8、IBM Thinkpad如果沒(méi)了小紅點(diǎn)，那它就不是Thinkpad。MACBook如果加了小紅點(diǎn)，那它即不是IBM Thinkpad也不是蘋(píng)果MACBook了。
8, IBM Thinkpad if not a little red dot, it isn’t Thinkpad. MACBook if added little red dots, that it is not IBM Thinkpad nor apple MACBook.
9、讓團(tuán)隊(duì)中那些說(shuō)“不可能”的人感到實(shí)現(xiàn)不了是可恥的。
9, let team for those who say“impossible” people feel not achieve them is shameful.
10、品牌不是打上蘋(píng)果的標(biāo)志就是蘋(píng)果的品質(zhì)，打上蘋(píng)果的標(biāo)志也需要信心和對(duì)客戶(hù)的承諾。
10, brand is not playing apple logo is an apple quality， hit the apple logo also need confidence and commitment to customers.
11、不要為別人而活，也不要為今天的自己而活，把今天的工作做好了，明天自然屬于你，薪水自然比別人高。
11, don’t lived for others, also don’t live for today’s themselves, to do good work today， tomorrow natural belong to you, high salary nature than others.
12、產(chǎn)品設(shè)計(jì)時(shí)的所有功能都是一個(gè)整體，不應(yīng)該有任何理由去砍功能，破壞整體性。
12, product design all the functio ns are a whole, should not have any reason to cut function, destroy unity.
13、領(lǐng)袖和跟風(fēng)者的區(qū)別就在于創(chuàng)新，你的時(shí)間有限，所以不要像亞洲人那樣，浪費(fèi)在模仿別人這種事上。
13, a leader and a follower innovation distinguishes between,your time is limited, so don’t like asians that,wasted in imitate others this kind of things.
14、團(tuán)隊(duì)中那些想用Keynote（蘋(píng)果的PPT）來(lái)證明自己的人只能說(shuō)明你不行，請(qǐng)拿出解決方案。
14, team of people who want to use Keynote to prove themselves only shows that you can, please take out the solution.